Wes Finley

Head of Community,
Protocol Labs

Head of Marketing,

Product Marketing Manager, Head of B2B Social Marketing,
Facebook (Meta)

404 Greenway Glen Way
Nashville, TN 37209



  • Marketing & Growth
  • Blockchain Research
  • Social Marketing Strategy & Ops
  • Product Marketing
  • Content Strategy
  • Product Communications
  • Global Marketing Operations
  • Business Integrity
  • Programmatic Media
  • Risk Management
  • Machine Learning (AI) Apps
  • Audience Engagement
  • Mobile Development
  • Social Listening
  • Influencer Marketing
  • Search Engine Optimization [SEO]
  • Email Campaigns
  • Community Management
  • Web App Development
  • API Integration
  • Data Analytics


  • HTML, CSS, Javascript, PHP, SQL, C++, Wordpress, Adobe Photoshop, InDesign, After Effects, Figma, Tableau, Asana, Github, Hubspot, Marketo, Pardot, Sprinklr, SEMRush, Brandwatch, ZenDesk, MailChimp, FullStory, Tealium, Google AdWords, Analytics, Search Console, Tag Manager, Facebook Ad Manager, and more...

University of Georgia

B.A. Telecommunication Arts, Journalism
Specialized in media production, web distribution, and intellectual property law.

Customer-Centric Product Marketing & Strategy Leader | Storyteller | Growth Architect & Accelerator

I translate complex products into compelling stories that connect to customers and ignite user interest. With 20+ years of marketing experience, I thrive on crafting compelling narratives and designing strategies that deliver results. Highlights include:

Work Experience

Protocol Labs

Head of Product Marketing and Strategy
2022 - Current | Remote

Protocol Labs is an open-source R&D lab building web3 protocols, tools, and services. Protocol Labs launched the Filecoin mainnet in 2020 and continues to support and invest in the Filecoin ecosystem.


Recurrency (Startup)

Head of Marketing
2021 - 2022 | Nashville, TN

Awards & Achievements
  • 2021, Awwwards Design Finalist | Received recognition for top SaaS website design.

Facebook (Meta)

Product Marketing Manager (2016), Head of B2B Social Marketing (2019)
2016 - 2021 | Menlo Park, California

Awards & Achievements
  • 2017, Power of Partnership | Led the creation and cross-functional development of Facebook’s first ad specs API, aligning surfaces with true product requirements for dynamic ad products.
  • 2017, Redefines Expectations | “Extraordinary performance that had an extensive and transformational impact on the business.”
  • 2018, Power of Partnership | Delivered technical communications to support the launch of a new business narrative companywide.
  • 2020, Cross-Channel Success | Scaled solutions with the education team, enabling a successful cross-channel "how to" campaign.
Achievements Responsibilities


Senior Director of Marketing
2015 - 2016 | Palo Alto, California


Global Operations Director, Coca-Cola Social Connections
2010 - 2016 | Atlanta, Georgia

As a Global Operations Director at Coca-Cola, led a dynamic operations team overseeing the company’s social marketing network. Responsible for developing and executing comprehensive product marketing strategies across various social media platforms, ensuring impactful publishing, listening, analysis, topic tracking, measurement, and collaboration.


Global Social Media Supervisor
2010 - 2013 | Atlanta, Georgia


Webmaster, CNN/Tech Writer
2003 - 2011 | Atlanta, Georgia

  • 2005, Peabody Award | Recognized for outstanding coverage of Hurricane Katrina and its Aftermath.
  • 2005, DuPont Columbia University Award for Excellence in Broadcast journalism | Received for Excellence in Broadcast Journalism, specifically for coverage of the Tsunami Disaster in South Asia.
  • 2009, Edward R. Murrow Award | Honored for Excellence in Digital Media, particularly contributions to CNN.com.

City of Belmont

City Planning Commissioner
2019 - 2021 | Belmont, California