Wes Finley

Head of Social Marketing Ops,
Facebook Business
Global Marketing Operations,
The Coca-Cola Company

8170 Charlotte Pike
Nashville, TN 37221



  • Social Marketing Strategy & Ops
  • Product Marketing
  • Content Strategy
  • Product Communications
  • Global Marketing Operations
  • Business Integrity
  • Programmatic Media
  • Business Development
  • Brand Risk Management
  • Social Platform Strategy
  • Programmatic Media
  • Machine Learning (AI) Applications
  • Audience Engagement
  • Mobile Development
  • Mixed Marketing
  • Social Listening
  • Influencer Marketing
  • Search Engine Optimization [SEO]
  • Email Campaigns
  • Community Management
  • Product Management
  • Web App Development
  • API Integration
  • Full-Stack Development

University of Georgia

B.A. Telecommunication Arts, Journalism
Specialized in media production, web distribution, and intellectual property law.

Head of Social Marketing. Software Engineer. Tech Writer. Journalist.

Senior marketing & communications leader with 19 years experience developing integrated digital campaigns for top tier global brands. Adept at finding clever tricks and hacks to maximize media efficiency and land complex messages. Full-stack developer with experience launching web and mobile apps of all sizes and complexity.

Work Experience

Facebook Business

Head of Social Marketing Ops
2016 - CURRENT | Menlo Park, California

  • 2017, Power of Partnership | Lead the creation and cross-functional development of Facebook’s first ad specs API to deliver dynamic ad product requirements across our surfaces.
  • 2017, Redefines Expectations | “Extraordinary performance that had an extensive and transformational impact on the business.”
  • 2018, Power of Partnership | Delivered technical communications to support the launch of a new business narrative companywide.
  • 2020, Scaled Solutions Superhero | Partnered with education team to enable successful cross-channel "how to" campaign.
Achievements Responsibilities


Global Operations Director, Coca-Cola Social Connections
2010 - 2016 | Atlanta, Georgia


Live Content Manager, Tech Writer, Webmaster
2003 - 2010 | Atlanta, Georgia

  • 2005, Peabody Award | Coverage of Hurricane Katrina and its Aftermath
  • 2005, DuPont Columbia University Award for Excellence in Broadcast journalism | Coverage of the Tsunami Disaster in South Asia
  • 2009, Edward R. Murrow Award | Excellence in Digital Media, CNN.com


Global Social Media Supervisor
2010 - 2013 | Atlanta, Georgia


Senior Director of Marketing
2015 - 2016 | Palo Alto, California

City of Belmont

City Planning Commissioner
2019 - CURRENT | Belmont, California

Water Dog Run

Board Member
2019 - CURRENT | Belmont, California

The Belmont Water Dog Run is a community run that supports awareness and increases funding for local education. Beneficiaries of the event are Belmont schools, services, and programs.