Wes Finley

Profile

A top-performing senior marketing leader with over 15 years experience developing integrated digital presences (web, social, mobile, search, email) for top tier global brands. Demonstrated success in identifying high-potential channels to incorporate within a broader acquisition plans, working cross-functionally with multidisciplinary teams to attain goals, and consistently monitoring competitive landscape and industry trends to define opportunities to differentiate. Master of programmatic media -- adept at finding clever tricks and hacks to maximize media efficiency across platforms. Full-stack developer with experience launching web and mobile apps of all sizes and complexity.

Work Experience

Mariana

Senior Director of Marketing
2015 - CURRENT | Palo Alto, California

Develop go-to-market strategy for leading machine learning B2B startup.
Assist with product development. Ensure client needs properly prioritized and reflected in product road map.
Provide professional services to drive customer success. Deliver creative, copy, and execution guidance based on experience managing paid campaigns for the Coca-Cola company.
Write and manage contracting for client relationships: master service agreements, project statements, non-disclosure agreements, extensions, etc.
Lead Pardot and SalesforceIQ CRM integration and management.

Coca-Cola

Global Operations Director, Coca-Cola Social Connections
2010 - CURRENT (6 years) | Atlanta, Georgia

Lead global operations team for the Coca-Cola social marketing network; responsible for the company’s social media platforms, including publishing, listening, analysis, topic tracking, measurement and collaboration.
Present the company's social strategy and vision at internal and external marketing events.
Manage vendor and agency master service agreements and statements of work worth over $3 M.
Lead global moderation scope and processes. Ensure fans receive timely and accurate support.
Responsible for Facebook, Instagram, Snapchat, Twitter, Youtube, Google+ and Flickr communities for dozens of global brands across 192 markets
Test and analyze media spend globally. Craft company policy and governance to ensure success in all paid KPI.
Manage budget, prioritize spending and negotiate contracts with vendors and agencies to provide efficient publishing, listening, and measurement solutions for markets.
Direct core platform management: access, logins, security, education.
Contribute digital components to quarterly investor reports.
Manage external relationships with platform partners. (Google, Facebook, Twitter, YouTube, etc.)

Results

Within 6 years of employment, Coca-Cola grew from 5.5 MM fans to the largest product page on Facebook with over 97 MM Fans; Market research estimates the value to have increased over $7 billion dollars per year of additional spend.*
Distributed digital content that received over 20 billion impressions and generated over 300 MM audience expressions.
Increased market participation in global platforms from 21 to 194 active markets.
Consolidated publishing and listening tools into global solutions that increase market collaboration and decimate overall spend.