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linkedin.com/in/wesfinleyMarketing & Communications Director. Full Stack Developer. Tech Writer. Social Strategist.
Senior marketing & communications professional with over 16 years experience developing integrated digital campaigns for top tier global brands. Adept at finding clever tricks and hacks to maximize media efficiency and land complex messages. Demonstrated success by identifying high-potential channels to incorporate within a broader media plans, working cross-functionally with multidisciplinary teams to attain campaign goals, and consistently monitoring competitive landscape and industry trends to define opportunities to differentiate. Full-stack developer with experience launching web and mobile apps of all sizes and complexity.
Work Experience
2019 - CURRENT | Menlo Park, California
- Lead global operations for Facebook Business's social marketing network; responsible for the company’s social media channels, including publishing, listening, analysis, topic tracking, measurement and collaboration.
- Define the company's social content strategy and communicate best practices.
- Identify, evaluate, and deploy collaboration platforms to support global and regional campaign objectives.
- Oversee global moderation through regional agencies.
2016 - 2019 | Menlo Park, California
- Own messaging for Facebook's business integrity communications.
- Develop go-to-market, integrated marketing strategies for customer-facing programs, and drive end-to-end adoption through hands-on execution and influencing/supporting partner teams.
- Help Corporate Comms & PR to land external messaging effectively.
- Communicate the value proposition of new products and features to go-to-market teams and deliver effective sales collateral.
- Produce and present product materials for audiences of all sizes.
Mariana
Senior Director of Marketing2015 - 2016 | Palo Alto, California
- Develop go-to-market strategy for leading machine learning B2B startup.
- Assist with product development. Ensure client needs properly prioritized and reflected in product road map.
- Provide professional services to drive customer success. Deliver creative, copy, and execution guidance based on experience managing paid campaigns for the Coca-Cola company.
- Write and manage contracting for client relationships: master service agreements, project statements, non-disclosure agreements, extensions, etc.
- Lead Pardot and SalesforceIQ CRM integration and management.
Coca-Cola
Global Operations Director, Coca-Cola Social Connections2010 - 2016 | Atlanta, Georgia
- Lead global operations team for the Coca-Cola social marketing network; responsible for the company’s social media platforms, including publishing, listening, analysis, topic tracking, measurement and collaboration.
- Present the company's social strategy and vision at internal and external marketing events.
- Manage vendor and agency master service agreements and statements of work worth over $3 M.
- Lead global moderation scope and processes. Ensure fans receive timely and accurate support.
- Responsible for Facebook, Instagram, Snapchat, Twitter, Youtube, Google+ and Flickr communities for dozens of global brands across 192 markets
- Test and analyze media spend globally. Craft company policy and governance to ensure success in all paid KPI.
- Manage budget, prioritize spending and negotiate contracts with vendors and agencies to provide efficient publishing, listening, and measurement solutions for markets.
- Direct core platform management: access, logins, security, education.
- Contribute digital components to quarterly investor reports.
- Manage external relationships with platform partners. (Google, Facebook, Twitter, YouTube, etc.)
360i
Global Social Media Supervisor2010 - 2013 | Atlanta, Georgia
- Manage a team of developers, designers, and account specialists to build and support a strong social presence that maximizes market value.
CNN.com
Live Content Manager, Tech Writer, Webmaster2004 - 2010 | Atlanta, Georgia