Wes Finley

Product Marketing Communications,
Global Marketing Operations,
The Coca-Cola Company

2546 Belmont Canyon Road
Belmont, California 94002



  • Product Marketing
  • Social Marketing Strategy
  • Strategic Communications
  • Business Integrity
  • Blockchain Strategy
  • Business Development
  • Brand Risk Management
  • Social Platform Strategy
  • Global Marketing Operations
  • Programmatic Media
  • Machine Learning (AI) Applications
  • Audience Engagement
  • Mobile Development
  • Mixed Marketing
  • Social Listening
  • Influencer Marketing
  • Search Engine Optimization [SEO]
  • Email Campaigns
  • Community Management
  • Product Management
  • Web App Development
  • API Integration
  • Full-Stack Development

University of Georgia

B.A. Telecommunication Arts, Journalism
Specialized in media production, web distribution, and intellectual property law.

Marketing & Communications Director. Full Stack Developer. Tech Writer. Social Strategist.

Senior marketing & communications professional with over 16 years experience developing integrated digital campaigns for top tier global brands. Adept at finding clever tricks and hacks to maximize media efficiency and land complex messages. Demonstrated success by identifying high-potential channels to incorporate within a broader media plans, working cross-functionally with multidisciplinary teams to attain campaign goals, and consistently monitoring competitive landscape and industry trends to define opportunities to differentiate. Full-stack developer with experience launching web and mobile apps of all sizes and complexity.

Work Experience


Global Social Media Marketing Lead
2019 - CURRENT | Menlo Park, California Global Marketing Communications: Business Integrity
2016 - 2019 | Menlo Park, California


Senior Director of Marketing
2015 - 2016 | Palo Alto, California


Global Operations Director, Coca-Cola Social Connections
2010 - 2016 | Atlanta, Georgia


Global Social Media Supervisor
2010 - 2013 | Atlanta, Georgia


Live Content Manager, Tech Writer, Webmaster
2004 - 2010 | Atlanta, Georgia