Wes Finley

Head of Community,
Protocol Labs

Head of Marketing,

Head of Social Marketing Ops,
Facebook (Meta)

8170 Charlotte Pike
Nashville, TN 37221



  • Marketing & Growth
  • Blockchain Research
  • Social Marketing Strategy & Ops
  • Product Marketing
  • Content Strategy
  • Product Communications
  • Global Marketing Operations
  • Business Integrity
  • Programmatic Media
  • Risk Management
  • Machine Learning (AI) Apps
  • Audience Engagement
  • Mobile Development
  • Social Listening
  • Influencer Marketing
  • Search Engine Optimization [SEO]
  • Email Campaigns
  • Community Management
  • Web App Development
  • API Integration
  • Data Analytics


  • HTML, CSS, Javascript, PHP, SQL, C++, Wordpress, Adobe Photoshop, InDesign, After Effects, Figma, Tableau, Asana, Github, Hubspot, Marketo, Pardot, Sprinklr, SEMRush, Brandwatch, ZenDesk, MailChimp, FullStory, Tealium, Google AdWords, Analytics, Search Console, Tag Manager, Facebook Ad Manager, and more...

University of Georgia

B.A. Telecommunication Arts, Journalism
Specialized in media production, web distribution, and intellectual property law.

Head of Marketing. Software Engineer. Web3 Expert. Tech Writer. Journalist.

Accomplished marketing & communications leader with 20 years experience delivering strategy and execution for top tier brands, startups, agencies, and nonprofits. Excited by finding clever tricks and hacks to maximize media efficiency, land complex technical messages, and exceed campaign goals. Full-stack developer with experience launching web and mobile apps of all sizes and complexity. Bitcoin and blockchain enthusiast with 8 years of cryptocurrency research, investing, developing, and mining experience.

Work Experience

Protocol Labs

Head of Community
2022 - Current | Remote

Protocol Labs is an open-source R&D lab building web3 protocols, tools, and services. Protocol Labs launched the Filecoin mainnet in 2020 and continues to support and invest in the Filecoin ecosystem.


Recurrency (Startup)

Head of Marketing
2021 - 2022 | Nashville, TN

Awards & Achievements
  • 2021, Awwwards Design Finalist | Received recognition for top SaaS website design.

Facebook (Meta)

Product Marketing Manager (2016), Head of B2B Social Marketing (2019)
2016 - 2021 | Menlo Park, California

Awards & Achievements
  • 2017, Power of Partnership | Led the creation and cross-functional development of Facebook’s first ad specs API to deliver dynamic ad product requirements across our surfaces.
  • 2017, Redefines Expectations | “Extraordinary performance that had an extensive and transformational impact on the business.”
  • 2018, Power of Partnership | Delivered technical communications to support the launch of a new business narrative companywide.
  • 2020, Scaled Solutions Superhero | Partnered with education team to enable successful cross-channel "how to" campaign.


Global Operations Director, Coca-Cola Social Connections
2010 - 2016 | Atlanta, Georgia


Global Social Media Supervisor
2010 - 2013 | Atlanta, Georgia


Webmaster, CNN/Tech Writer
2003 - 2011 | Atlanta, Georgia

  • 2005, Peabody Award | Coverage of Hurricane Katrina and its Aftermath
  • 2005, DuPont Columbia University Award for Excellence in Broadcast journalism | Coverage of the Tsunami Disaster in South Asia
  • 2009, Edward R. Murrow Award | Excellence in Digital Media, CNN.com


Senior Director of Marketing
2015 - 2016 | Palo Alto, California

City of Belmont

City Planning Commissioner
2019 - 2021 | Belmont, California

Water Dog Run

Board Member
2019 - 2021 | Belmont, California

The Belmont Water Dog Run is a community run that supports awareness and increases funding for local education. Beneficiaries of the event are Belmont schools, services, and programs.