Wes Finley

Product Marketing & Comms Lead. Content Strategist. Full Stack Developer. Tech Writer.

Senior marketing & communications professional with 17 years experience developing integrated digital campaigns for top tier global brands. Adept at finding clever tricks and hacks to maximize media efficiency and land complex messages. Full-stack developer with experience launching web and mobile apps of all sizes and complexity.

Work Experience

Facebook

Product Marketing Communications: Ads & Business Integrity
2016 - CURRENT | Menlo Park, California

Awards

2017, Power of Partnership (nomination) | Lead the creation and cross-functional development of Facebook’s first ad specs API to deliver dynamic ad product requirements across our surfaces.
2017, Redefines Expectations | “Extraordinary performance that had an extensive and transformational impact on the business.”
2018, Power of Partnership | Delivered technical communications to support the launch of a new business narrative companywide.
2020, Scaled Solutions Superhero | Partnered with education team to enable successful cross-channel "how to" campaign.

Own contect strategy and launch planning for Facebook's business integrity products including: elections integrity, GDPR, Page transparency, Page admin authorization, business platform, and ads integrity.
Develop go-to-market, integrated marketing strategies for business integrity products and services, and drive end-to-end adoption through hands-on execution and influencing/supporting partner teams.
Help Corporate Comms & PR to land external messaging effectively.
Communicate the value proposition of new products and features to go-to-market teams and deliver effective sales collateral.
Produce and deliver product presentations to clients and external conferences.
Lead global marketing operations for Facebook's business platform; responsible for the company’s digital channel strategy, measurement, and execution.
Align content creation and publishing teams to create industry leading work with an audience first approach.
Identify and deploy collaboration software to support global and regional campaign objectives.

City of Belmont

City Planning Commissioner
2019 - CURRENT | Belmont, California

Water Dog Run

Board Member
2019 - CURRENT | Belmont, California

The Belmont Water Dog Run is a community run that supports awareness and increases funding for local education. Beneficiaries of the event are Belmont schools, services, and programs.

Mariana

Senior Director of Marketing
2015 - 2016 | Palo Alto, California

Develop go-to-market strategy for leading machine learning B2B startup.
Assist with product development. Ensure client needs properly prioritized and reflected in product road map.
Provide professional services to drive customer success. Deliver creative, copy, and execution guidance based on experience managing paid campaigns for the Coca-Cola company.
Write and manage contracting for client relationships: master service agreements, project statements, non-disclosure agreements, extensions, etc.
Lead Pardot and SalesforceIQ CRM integration and management.

Coca-Cola

Global Operations Director, Coca-Cola Social Connections
2010 - 2016 | Atlanta, Georgia

Lead global operations team for the Coca-Cola social marketing network; responsible for the company’s social media platforms, including publishing, listening, analysis, topic tracking, measurement and collaboration.
Present the company's social strategy and vision at internal and external marketing events.
Manage vendor and agency master service agreements and statements of work worth over $3 M.
Lead global moderation scope and processes. Ensure fans receive timely and accurate support.
Responsible for Facebook, Instagram, Snapchat, Twitter, Youtube, Google+ and Flickr communities for dozens of global brands across 192 markets
Test and analyze media spend globally. Craft company policy and governance to ensure success in all paid KPI.
Manage budget, prioritize spending and negotiate contracts with vendors and agencies to provide efficient publishing, listening, and measurement solutions for markets.
Direct core platform management: access, logins, security, education.
Contribute digital components to quarterly investor reports.
Manage external relationships with platform partners. (Google, Facebook, Twitter, YouTube, etc.)

360i

Global Social Media Supervisor
2010 - 2013 | Atlanta, Georgia

Develop and support enterprise publishing strategies for agencies and local market teams.
Advise on social best practices, brand voice, SEM, web application and content development.
Direct a team of production managers, developers, designers, and account specialists to build and support strong social presences that maximize market value.
Interview and hire talented individuals to join the global brands team.
Track and analyze site metrics; report on performance; identify and present case studies.
Assist local markets with campaign activation and media spend.

CNN.com

Live Content Manager, Tech Writer, Webmaster
2003 - 2010 | Atlanta, Georgia

Awards

2005, Peabody Award | Coverage of Hurricane Katrina and its Aftermath
2005, DuPont Columbia University Award for Excellence in Broadcast journalism | Coverage of the Tsunami Disaster in South Asia
2009, Edward R. Murrow Award | Excellence in Digital Media, CNN.com

Directly developed and maintained CNN.com and partner sites: PHP, CSS, Javascript, HTML, XML
Supervised day-to-day content for multiple live video feeds while coordinating cross-promotion with CNN's many networks.
Collaborated with multiple production teams to provide engaging and informative news coverage for millions of viewers.
Reorganized the fee-based subscription model into an ad based CNN.com Live video service.
Managed software development of an internal control application for web based aspects of live online video production.
Pioneered CNN's first use of VC interviews for live broadcast.

Specialties

University of Georgia