Wes Finley


Product Marketing Communications,
Facebook
Global Marketing Operations,
The Coca-Cola Company

2546 Belmont Canyon Road
Belmont, California 94002
404.585.1730

facebook.com/wesfinley
google.com/+wesfinley
twitter.com/wesblog
linkedin.com/in/wesfinley

Specialties


  • Product Marketing
  • Strategic Communications
  • Business Integrity
  • Blockchain Strategy
  • Business Development
  • Brand Risk Management
  • Effective Leadership & Management
  • Social Platform Strategy
  • Global Marketing Operations
  • Programmatic Media
  • Machine Learning (AI) Applications
  • Audience Engagement
  • Mobile Development
  • Mixed Marketing
  • Social Listening
  • Influencer Marketing
  • Search Engine Optimization [SEO]
  • Email Campaigns
  • Community Management
  • Product Management
  • Web App Development
  • API Integration
  • Full-Stack Development

University of Georgia

B.A. Telecommunication Arts, Journalism
Specialized in media production, web distribution, and intellectual property law.

Marketing & Communications leader. Web developer. Tech writer. Blockchain enthusiast.


Senior marketing & communications professional with over 16 years experience developing integrated digital campaigns for top tier global brands. Adept at finding clever tricks and hacks to maximize media efficiency and land complex messages. Demonstrated success by identifying high-potential channels to incorporate within a broader media plans, working cross-functionally with multidisciplinary teams to attain campaign goals, and consistently monitoring competitive landscape and industry trends to define opportunities to differentiate. Full-stack developer with experience launching web and mobile apps of all sizes and complexity. Bitcoin and blockchain enthusiast with over 6 years of cryptocurrency investing, developing, and mining experience.

Work Experience


Facebook

Global Marketing Communications: Business Integrity
2016 - CURRENT | Menlo Park, California

Mariana

Senior Director of Marketing
2015 - 2016 | Palo Alto, California

Coca-Cola

Global Operations Director, Coca-Cola Social Connections
2010 - 2016 | Atlanta, Georgia

360i

Global Social Media Supervisor
2010 - 2014 (4 years) | Atlanta, Georgia

CNN.com

Live Content Manager
2005 - 2010 (6 years) | Atlanta, Georgia