Wes Finley


Head of Growth,
Recurrency

Head of Social Marketing Ops,
Facebook (Meta)

Global Marketing Operations,
The Coca-Cola Company

8170 Charlotte Pike
Nashville, TN 37221
404.585.1730

facebook.com/wesfinley
twitter.com/wesblog
linkedin.com/in/wesfinley

Specialties


  • Marketing & Growth
  • Blockchain Research
  • Social Marketing Strategy & Ops
  • Product Marketing
  • Content Strategy
  • Product Communications
  • Global Marketing Operations
  • Business Integrity
  • Programmatic Media
  • Risk Management
  • Machine Learning (AI) Apps
  • Audience Engagement
  • Mobile Development
  • Social Listening
  • Influencer Marketing
  • Search Engine Optimization [SEO]
  • Email Campaigns
  • Community Management
  • Web App Development
  • API Integration
  • Data Analytics

Tools


  • HTML, CSS, Javascript, PHP, SQL, C++, Wordpress, Adobe Photoshop, InDesign, After Effects, Figma, Tableau, Asana, Github, Hubspot, Marketo, Pardot, Sprinklr, SEMRush, Brandwatch, ZenDesk, MailChimp, FullStory, Tealium, Google AdWords, Analytics, Search Console, Tag Manager, Facebook Ad Manager, and more...

University of Georgia

B.A. Telecommunication Arts, Journalism
Specialized in media production, web distribution, and intellectual property law.

Head of Growth. Software Engineer. Web3 Expert. Tech Writer. Journalist.


Accomplished marketing & communications leader with 20 years experience delivering strategy and execution for top tier brands, startups, agencies, and nonprofits. Excited by finding clever tricks and hacks to maximize media efficiency, land complex technical messages, and exceed campaign goals. Full-stack developer with experience launching web and mobile apps of all sizes and complexity. Bitcoin and blockchain enthusiast with 8 years of cryptocurrency research, investing, developing, and mining experience.

Web3 Experience


Retrogression Founding Member

March 2022

Retrogression is a pioneering crypto project from director Anthony Hayes. RGTN is an ERC-20 token developed to support a gaming, film, and NFT ecosystem. RTGN holders earn profits from the real world revenue generated by content they support.

Participation


Helium Genesis Node Member

November 2019

Helium is the first decentralized LoRaWAN network and the first Web3 protocol powered by proof-of-coverage. 800,000 global community members support the network with Helium hotspots. These hotspots provide low power data service to IOT devices while securing the Helium blockchain. Hotspot 'miners' are rewarded with HNT.

Participation


Bitcoin Writer

2011

Wrote initial Bitcoin reporting for CNN.com/tech: How to purchase and store BTC; mining BTC with your GPU; the introduction of ASICS.


Work Experience


Recurrency (Startup)

Head of Growth
2021 - Current | Nashville, TN

Recurrency is solving the supply chain crisis with an instant layer of artificial intelligence for legacy distribution Enterprise Resource Planning (ERP) software.

Awards & Achievements
  • 2021, Awwwards Design Finalist | Received recognition for top SaaS website design.
Responsibilities

Facebook (Meta)

Product Marketing Manager (2016), Head of B2B Social Marketing (2019)
2016 - 2021 | Menlo Park, California

Awards & Achievements
  • 2017, Power of Partnership | Led the creation and cross-functional development of Facebook’s first ad specs API to deliver dynamic ad product requirements across our surfaces.
  • 2017, Redefines Expectations | “Extraordinary performance that had an extensive and transformational impact on the business.”
  • 2018, Power of Partnership | Delivered technical communications to support the launch of a new business narrative companywide.
  • 2020, Scaled Solutions Superhero | Partnered with education team to enable successful cross-channel "how to" campaign.
Achievements Responsibilities

Coca-Cola

Global Operations Director, Coca-Cola Social Connections
2010 - 2016 | Atlanta, Georgia

CNN

Webmaster, CNN/Tech Writer
2003 - 2011 | Atlanta, Georgia

Awards
  • 2005, Peabody Award | Coverage of Hurricane Katrina and its Aftermath
  • 2005, DuPont Columbia University Award for Excellence in Broadcast journalism | Coverage of the Tsunami Disaster in South Asia
  • 2009, Edward R. Murrow Award | Excellence in Digital Media, CNN.com

Mariana

Senior Director of Marketing
2015 - 2016 | Palo Alto, California

City of Belmont

City Planning Commissioner
2019 - 2021 | Belmont, California

Water Dog Run

Board Member
2019 - 2021 | Belmont, California

The Belmont Water Dog Run is a community run that supports awareness and increases funding for local education. Beneficiaries of the event are Belmont schools, services, and programs.