Wes Finley


Senior Director of Marketing,
MarianaIQ
Global Marketing Operations,
The Coca-Cola Company

[email protected]
251 El Bonito Way
Millbrae, California 94030
404.585.1730

google.com/+wesfinley
facebook.com/wesfinley
twitter.com/wesblog
linkedin.com/in/wesfinley

Specialties


  • Effective Leadership & Management
  • Business Development
  • Brand Risk Management
  • Social Platform Strategy
  • Global Marketing Operations
  • Programmatic Media
  • Machine Learning (AI) Applications
  • Audience Engagement
  • Mobile Development
  • Mixed Marketing
  • Social Listening
  • Influencer Marketing
  • Search Engine Optimization [SEO]
  • Email Campaigns
  • Community Management
  • Product Management
  • Web App Development
  • API Integration
  • Full-Stack Development

University of Georgia

B.A. Telecommunication Arts, Journalism
Specialized in media production, web distribution, and intellectual property law.
*Market study conducted by Syncapse, June 2010 entitled "The Value of a Facebook Fan: An Empirical Review"

Profile


A top-performing senior marketing leader with over 15 years experience developing integrated digital presences (web, social, mobile, search, email) for top tier global brands. Demonstrated success in identifying high-potential channels to incorporate within a broader acquisition plans, working cross-functionally with multidisciplinary teams to attain goals, and consistently monitoring competitive landscape and industry trends to define opportunities to differentiate. Master of programmatic media -- adept at finding clever tricks and hacks to maximize media efficiency across platforms. Full-stack developer with experience launching web and mobile apps of all sizes and complexity.

Work Experience


Mariana

Senior Director of Marketing
2015 - CURRENT | Palo Alto, California

Coca-Cola

Global Operations Director, Coca-Cola Social Connections
2010 - CURRENT (6 years) | Atlanta, Georgia

Results


360i

Global Social Media Supervisor
2010 - 2014 (4 years) | Atlanta, Georgia

CNN.com

Live Content Manager
2005 - 2010 (6 years) | Atlanta, Georgia
Full-Stack Developer
2004 - 2005 (2 years)

Event Streams

Digital Media Producer
2002 - 2004 (2 years) | Atlanta, Georgia