Wes Finley

Global Social Operations,
The Coca-Cola Company


Atlanta, Georgia 30306
404.585.1730

facebook.com/wesfinley
twitter.com/wesblog
linkedin.com/in/wesfinley

Specialties


  • Global Digital Marketing Operations
  • Programmatic Media
  • Audience Engagement
  • Mobile Development
  • Mixed Marketing
  • Social Platform Strategy
  • Social Listening
  • Influencer Marketing
  • Search Engine Optimization [SEO]
  • Email Campaigns
  • Community Management
  • Product Management
  • Web App Development
  • API Integration

Profile


Digital marketing leader with an ability to plan, execute and deliver results. Experienced in developing integrated digital presences (web, social, mobile, search, email) with top tier global brands and leveraging existing social assets for growth and engagement. Master of programmatic media -- adept at finding clever tricks and hacks to maximize media efficiency across platforms.

Developed policies and training to drive real-time marketing opportunities while minimizing brand risk. Capable of working with multiple clients to create industry leading strategies and campaigns. Excellent development and creative skills.

Work Experience


Coca-Cola

Global Operations Director, Coca-Cola Social Connections
2010 - CURRENT (5 years) | Atlanta, Georgia

Results


360i

Global Social Media Supervisor
2010 - 2014 (4 years) | Atlanta, Georgia

CNN.com

Live Content Manager
2005 - 2010 (6 years) | Atlanta, Georgia

CNN.com

Webmaster, Developer
2004 - 2005 (1 year) | Atlanta, Georgia

Event Streams

Digital Media Producer
2002 - 2004 (2 years) | Atlanta, Georgia

Freelance

Web Developer
1999 - CURRENT (14 years) | Atlanta, Georgia

Education


University of Georgia

B.A. Telecommunication Arts
*Market study conducted by Syncapse, June 2010 entitled "The Value of a Facebook Fan: An Empirical Review"